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website strategy, industry insights and lessons from the tech trenches

How to read google analytics

Google Analytics: A Beginner’s Guide for Business Owners

If you have a business website, it’s likely at some point you’ve heard someone mention Google Analytics along the way. We’re going to break down Google Analytics into its simplest form and help you understand the basic metrics so you can understand the success of your website efforts.

10 Things You Should Do to Optimize Your Website for SEO and GEO

Search engine optimization is constantly evolving. Here are 10 things every business website needs to show up in both traditional search results and AI-generated answers.
10 tips to maximize website SEO and GEO
SEO has changed business marketing graphic

SEO Has Changed. Here’s What Your Business Needs to Know.

Search engine optimization is not what it used to be. Here is what has changed, what GEO is and what your business needs to do to stay visible online.

Five Essential Pages Every Business Website Needs

A professional business website needs more than a homepage and a contact form. Here are the five essential pages every business website needs and what each one should accomplish.

Why Responsive Web Design is a Business Decision, Not a Design Detail

A responsive website is just the starting point to performing well on mobile. In this article we review how your mobile experience affects your search rankings, your credibility and whether mobile visitors convert into clients.

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hello@michellejonescreative.com