Web Design Blog

FIELD notes

website strategy, industry insights and lessons from the tech trenches

Making a subtle but significant shift in how you communicate on your website, taking into account who it is really for, and what it is actually trying to do, can make big strides in how your visitors perceive your business and take action.
Not sure if your website needs a refresh or a full redesign? Here's how we help clients think through the decision, and the clear signs it might be time.
Your homepage has one job: make the right person want to keep browsing. Here's what we think actually works for B2B and professional services firms.
If you've noticed your website traffic looking a little differently recently, or you keep hearing terms like "AI Overviews" or "GEO" and it all conjures up thoughts of The Matrix, then this article is for you.
Is building or redesigning your website at sitting at the top of your to-do list? There are a number of different website builders (also referred to as content management systems) available, so how do you know which one is right for your website? In this article, we’ll compare the top three and help you decide which platform is best based on your business needs.
A slow website drives visitors away before they ever see what you offer, costing you potential lost business. Here are the most common causes of slow load times and what you can do to fix them.

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