Strategy + AI - Michelle Jones Creative | Charlotte, NC Website + Web Design

SEO + Search Visibility, Strategy + AI

Structured Data: What is Schema Markup and How Can It Help Your Website

Search engines and AI tools are getting better at understanding websites, but they still benefit from a little help. Schema markup is a layer of structured information that tells machines exactly what your site is about, and right now it is one of the most underutilized advantages available to AEC and professional services firms. Here is why it matters more than ever, and what it looks like in practice.

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Strategy + AI

AI in Marketing: What Your Should Know Before Making Changes to Your Website

There is a lot of pressure right now to do something with AI. Before you greenlight any changes to your website, there are a few things worth understanding. This is not about whether AI matters. It does. It is about making sure you know what you are actually deciding before you decide it.

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SEO + Search Visibility, Strategy + AI

The Importance of FAQs, Guides, and Resources for AI Search Visibility

AI tools like ChatGPT, Claude and Google's AI Overviews are increasingly answering questions before your prospect ever visits your website. Here's why FAQs, guides, and resource content have become essential for staying visible, credible and cited in AI.

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Strategy + AI

Is your website AI agent ready?

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Strategy + AI

Why We Think Human-Led Web Design Still Beats AI

AI can generate polished visuals and layouts in seconds. But a website that actually converts requires something no tool can supply. Here's why we think human-led web design it still matters.

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Strategy + AI

What AI Can’t Replace: Strategy, Storytelling and a Clear Website Message

There's A LOT of noise right now about AI and what it can do for your business. But there's a significant gap between what AI can generate and what actually works on your website.

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