If you have a website for your business, it’s likely at some point you’ve heard someone mention Google Analytics along the way. You probably even have an account and have it installed on your website. But is that as far as it goes? Do all of those numbers and graphs scare you so you run the other direction thinking you don’t need that data anyways? Well then this article is for you. We’re going to break down Google Analytics into its simplest form and help you understand the basic metrics so that you can start measuring the success of your website efforts.

10 Tips to Optimize Your Squarespace Website for SEO

You may have heard buzz around the interwebs that Squarespace isn’t as good for SEO, however a number of well-known brands like Bonobos, Lyft, Off Broadway and Kendra Scott trust Squarespace for their website needs.

So if Squarespace is good enough for them then why wouldn’t it be good enough for you? The SEO capabilities for Squarespace have grown by leaps and bounds over the past year and not only are the SEO features more user-friendly than their CMS competitors, they are just as customizable.

What is Wordpress Gutenberg? A Look at the New Wordpress 5.0 Block Editor

The editing experience in Wordpress hasn’t changed much over the past several years, however at the end of 2018 Wordpress released version their 5.0 update, aptly named Gutenberg. Given that the majority of our clients and likely many of you reading this have no idea what that means for your Wordpress website moving forward, in this article we’re going to explore the new Wordpress editor so that you know what to expect.

SEO Basics - How to Get Started With Search Engine Optimization

One thing clients always ask us is “How can I come up first in the Google search results?” If you want to be found online, search engine optimization, or SEO, is a must. Many are easily intimidated by the thought of SEO or do nothing for fear of messing something up, but there are some basic site optimizations you can make to ensure Google and other search engines (yes, there are others) are finding your site.

How to Set Up the Facebook Pixel on Your Website

Have you heard about the Facebook Pixel and wondered if you needed it for your website? If you are currently running Facebook ads to promote your business or think you may have any need to run Facebook ads in the future (hint: you probably will), then the Facebook Pixel is a must-have component for your website. Luckily it’s not nearly as intimidating as it sounds, and takes only about 5 minutes to get up and running on your website. In this article we’ll talk about what it is, why you need it and lastly how to set it up dependent upon your website content management system.

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