Have you heard about the Facebook Pixel and wondered if you needed it for your website? If you are currently running Facebook ads to promote your business or think you may have any need to run Facebook ads in the future (hint: you probably will), then the Facebook Pixel is a must-have component for your website. Luckily it’s not nearly as intimidating as it sounds, and takes only about 5 minutes to get up and running on your website. In this article we’ll talk about what it is, why you need it and lastly how to set it up dependent upon your website content management system.

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