If you have a website for your business, it’s likely at some point you’ve heard someone mention Google Analytics along the way. You probably even have an account and have it installed on your website. But is that as far as it goes? Do all of those numbers and graphs scare you so you run the other direction thinking you don’t need that data anyways? Well then this article is for you. We’re going to break down Google Analytics into its simplest form and help you understand the basic metrics so that you can start measuring the success of your website efforts.

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