Pure Intentions Coffee Roasters is a Charlotte-based specialty coffee roaster committed to ethically sourced beans, precision roasting, and sustainability. They supply coffee to both retail customers and wholesale partners nationwide. With an expanding product line and growing customer base, they needed a digital storefront that could keep up.
The previous website was outdated, slow, and difficult to navigate, leading to lost sales opportunities. Retail shoppers struggled to find and purchase products quickly, and wholesale customers lacked a clear, dedicated space to place inquiries or browse offerings.
We redesigned the Shopify website with a focus on a frictionless shopping experience for both retail and wholesale customers.
Key features included:
A mobile-first design for customers purchasing on the go
Streamlined product categories and filtering for easy discovery
Optimized product detail pages with engaging visuals and clear calls-to-action
A dedicated wholesale section with contact forms and informational resources
SEO-friendly structure to improve organic search visibility for coffee-related keywords
Since launching, the new Shopify site has driven consistent e-commerce growth. Retail customers enjoy a faster, more intuitive shopping experience, while wholesale clients now have a clear path to connect and place orders. The improved backend functionality has also made it easier for the Pure Intentions team to manage their catalog, run promotions, and track sales performance.
Let’s talk about what’s next for your website and how we can help you get there.
