Liz Shea Designs

Liz Shea Designs creates joyful art and products, like calendars, stationery, totes, candles, and hats, that support ALS research. Founded by artist Liz Shea, the brand pairs vibrant, uplifting designs with a meaningful mission inspired by Liz’s late husband, who she supported through his battle with ALS for many years. Every sale helps raise awareness and funds for ALS support and research, turning Liz’s creativity into a tribute and a force for change.

Liz was running their online store on WooCommerce, but the platform was cumbersome for their team to manage. Tracking inventory accurately was a constant challenge, and the lack of integration with their accounting system made bookkeeping more time-consuming and error-prone. They also needed a solution that could easily support sales at pop-up events, ensuring inventory stayed in sync across both in-person and online channels. Without these capabilities, they were losing valuable time to manual updates and risking stock discrepancies.

Key Features

Our Solution

We migrated the online store from WooCommerce to Shopify, creating a streamlined, easy-to-manage e-commerce platform. Key updates included:

  • Designing a fresh, visually engaging storefront that reflects the brand’s artistic style and mission
  • Setting up Shopify for simplified product management and real-time inventory tracking
  • Integrating Shopify with QuickBooks to keep sales, inventory, and accounting aligned
  • Configuring the system to support pop-up event sales while maintaining accurate inventory counts
  • Organizing navigation to make it easier for customers to shop by product category and learn about the brand’s cause
  • Optimizing the site for mobile to serve customers on any device

The Result

Post-Launch

The new Shopify website gives Liz Shea Designs a professional, reliable platform that’s easier for the team to manage day-to-day. Inventory is now tracked accurately across products, events and sales channels, and the QuickBooks integration has streamlined accounting and reduced manual work. The updated design and organization make it simple for customers to shop while learning about the brand’s mission, helping Liz Shea Designs continue raising funds and awareness for ALS research.

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