E-commerce

Jules + Vetiver Fine Fragrance

Jules & Vetiver is a Charlotte-based fragrance brand creating small-batch, unisex perfumes using high-quality, sustainably sourced ingredients. Their approach is refreshingly straightforward — well-crafted scents, transparent ingredients, and none of the unnecessary complexity that often defines the fragrance industry. As the brand grew, their existing Shopify site no longer reflected the clarity and intentionality behind what they make.

Key Features

Our Solution

We rebuilt their Shopify website from the ground up to mirror the brand’s clean, honest voice and make the shopping experience feel as effortless as their products.

Key features include:

A simplified navigation structure organized by category: Ready-to-Wear, Fragrance Bar, Bridal, and Home — so customers can find what fits their personality without friction
Thoughtfully designed product pages with generous white space and transparent ingredient descriptions that reflect the brand’s balance of artistry and honesty
Fragrance sampling and discovery kit functionality to support the way customers naturally explore and buy scent
A scent finder quiz to guide new customers toward the right product and reduce the guesswork of shopping for fragrance online
Gift card functionality and a bridal-focused category to support gifting and special occasion purchasing

The Result

Post-Launch

The rebuilt Jules & Vetiver website gives the brand a digital storefront that finally matches the thoughtfulness behind their products. Customers can explore, sample, and shop with confidence and the brand has a platform that communicates exactly who they are from the very first visit.

Is it time for a website that propels your business forward?

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