Healthgram

Healthgram is an independent third-party administrator delivering integrated, self-funded health plan solutions for midsize and large employers. Their platform brings together plan administration, advocacy and navigation, and care management into a single connected ecosystem — giving employers a smarter, more cohesive approach to managing healthcare benefits for their people.

We recently worked with Michelle to update our company’s website. It’s hard to match Michelle’s expertise, speed, and attention to detail. MJC operates like if you hired your own internal web developer. We feel fortunate to have their support for our website and overall brand image. Very thankful for the partnership.
healthgram logo
— Michael T, Healthgram
Charlotte, NC

Key Features

Our Solution

Our relationship with Healthgram spans multiple website iterations over the years, growing alongside the company as their platform and positioning have evolved. The most recent build is a full rebuild on WordPress, developed in close collaboration with copywriting partner toth shop and photographer Julia Fay Photography, to ensure every element of the site reflects the depth and credibility of the Healthgram brand.

Key features include:

  • Dedicated solution pages for each core offering, plan administration, care management, wellness, and EHR software, giving employers and brokers a clear, detailed view of the full platform
  • A cohesive, brand-forward design built around custom photography that brings warmth and humanity to a complex healthcare market
  • An Insights section built for SEO and thought leadership, giving Healthgram a platform to publish content that drives organic visibility and positions the firm as a trusted voice in employer healthcare
  • Salesforce integration to connect the site’s lead generation activity directly into their CRM and support the sales team’s workflow
  • Intuitive navigation and a clean, organized structure that makes it easy for busy HR leaders and benefits decision-makers to explore options and find what they need

The Result

Post-Launch

The new Healthgram website is the clearest, most compelling version of the brand to date. Decision-makers can now arrive at the site, quickly understand what Healthgram offers, and move through their options with confidence, all supported by a design and content experience that reflects the sophistication and integration of the platform itself.

Is it time for a website that propels your business forward?

Let’s talk about what’s next for your website and how we can help you get there.

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