Ferretti Search is a recruiting, executive search, and staffing firm with strong roots in the Carolinas and a growing presence across multiple markets and industries. By the time they approached us, the firm was well past its startup stage. Their team had grown, their client roster had expanded and their reputation in the market was strong. The website they were operating on, however, was not keeping up.
The previous site had been built internally on Squarespace as a way to get the business online quickly. But as Ferretti’s competition grew more sophisticated and their prospective clients began doing more due diligence before reaching out, the site was no longer positioned to do the work to create a strong first impression and it felt like a placeholder.
The opportunity was clear to build a website to reflect the firm’s expertise, depth and market position, and give it the proper structure to grow alongside the business.
The first conversation we had with the Ferretti team wasn’t about colors or layouts. It was about what kind of firm they were, who they served, and where they were headed. A recruiting firm that operates across multiple industries, multiple geographies, and both the employer and candidate sides of the relationship, has a complex story to tell.
We mapped out a website structure to serve two distinct audiences simultaneously – employers looking for a recruiting partner they could trust, and candidates looking for a firm that understood their industry and had the relationships to match them to the right opportunity. Both audiences needed to feel like the site was built for them. The project also navigated a mid-build rebrand from Pursuit Search Group to Ferretti Search, requiring a full transition of naming, branding and URL structure without losing continuity for existing visitors or search ranking progress.
From there, we built out a strategy that went well beyond a standard service website. Industry specialization pages were developed for each of Ferretti’s verticals, including Manufacturing and Distribution, Financial Services, Commercial Real Estate, Software and Technology, Professional Services and Shared Services. Location landing pages were added for regional markets to strengthen local SEO and a dedicated Resources section gives candidates and employers useful content. Articles, candidate spotlights and news coverage were structured to support long-term SEO growth and establish the firm as an authoritative voice in the recruitment and staffing space.
The resulting website is intentionally a significant departure from what Ferretti had before. The dual-audience navigation guides employers and job seekers down clearly separate paths, the industry and location pages gave Ferretti searchable, indexable content that signals expertise across multiple markets, and the Resources section has become one of the most engaged areas of the site with a consistently low bounce rate.
The numbers reflect a site that is doing its job. Traffic to the job seekers page grew 282% after launch. The homepage bounce rate dropped 39%, meaning significantly more first-time visitors are choosing to explore rather than leave. Over 17,800 organic search sessions were driven by the new content architecture, turning the site into an active acquisition channel.
The website now reflects the experience and specialized firm it represents.
Let’s talk about what’s next for your website and how we can help you get there.
